Prevalence Study on the Influence of Tobacco Industry Tactics on Electronic Cigarette Use Among Students and Staff at Madenat Alelem University College

Abstract

This study examines the influence of tobacco industry (TI) tactics on the prevalence of electronic cigarette (e-cigarette) use among students and staff at Madenat Alelem University College (MAUC). Data were collected from 360 participants between October 2024 and January 2025. Results indicate that the normalization of smoking in campus outdoor areas, inadequate enforcement of smoke-free policies, and widespread misinformation about secondhand smoke (SHS) risks significantly contribute to the uptake of e-cigarettes. The findings emphasize the critical need for stricter policy implementation, targeted educational initiatives, and advocacy to counter these tactics and promote a healthier campus environment